Terms of Service
Last updated: September 16, 2026
Card Genie is owned and operated by Blue Wave Development, LLC. References to “Custom Cards,” “we,” “us,” or “our” in these Terms mean Blue Wave Development, LLC, doing business as Card Genie.
A. Disclaimer of Warranties
The service is provided "as is" and "as available" without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. Custom Cards does not warrant that the service will be uninterrupted, error-free, or that any particular result will be achieved. Your use of the service is entirely at your own risk.
B. Limitation of Liability
To the maximum extent permitted by applicable law, in no event shall Custom Cards, Blue Wave Development, LLC, or their respective officers, directors, employees, agents, or licensors be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of profits, goodwill, data, or other intangible losses. The total cumulative liability of Custom Cards and Blue Wave Development, LLC shall not exceed the amount you paid in the twelve (12) months preceding the claim.
C. AI-Generated Content Disclaimer
Trading card images are generated using artificial intelligence. Results will vary. Custom Cards makes no warranties regarding accuracy, likeness, quality, or suitability of AI-generated output. All sales are final once an image has been generated and payment processed. No refunds will be issued on the basis of dissatisfaction with AI-generated content.
The generated image may not look like the person in the photo. The AI process redraws the photo rather than copying it: it may change pose, expression, build, skin tone, hair, uniform, equipment or background, and may add or remove details. It may render a child’s likeness inaccurately, and those changes are outside Custom Cards’ control. You review every generated image before you order it, and ordering is your acceptance of the image as generated.
D. User Representations and Indemnification
You represent and warrant that: (1) you are the parent or legal guardian of the child depicted; (2) you have full legal right to upload and license the image; (3) the image does not infringe any third party’s rights or depict illegal activity; (4) any team name, logo, mascot, color scheme, slogan, jersey, or other identifying mark you supply, request, or that the AI may render in response to information you provide (including a team name that matches a real professional, collegiate, or amateur organization) is either non-infringing, properly licensed to you, used under fair use, or otherwise authorized for the personal use described in these Terms; and (5) you have read and accept Section E below in full. You agree to indemnify, defend, and hold harmless Custom Cards, Blue Wave Development, LLC, and their officers, directors, employees, agents, and contractors from and against any and all claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from or related to your breach of these representations, your use of the service, or any intellectual-property claim brought by a third party in connection with content you provided or requested.
If you act for a league, club, school or studio (an “organization”) — including when you enrol it, accept these Terms on its behalf on the Before-you-start screen, or administer it here — you additionally represent and warrant that you are authorized to bind the organization to these Terms; that the organization’s name, logo, colours and other marks you supply are the organization’s own or licensed to it; and you grant Custom Cards a non-exclusive, royalty-free licence to reproduce those marks on cards ordered through the organization’s pages, on those pages, and in materials describing the organization’s use of the service, for as long as the organization uses the service. The organization is responsible for the coaches, team leaders and other people it invites.
If you are a coach or team leader who uploads a photo of a player or generates or orders a card for a player, you represent and warrant that you have the permission of that player’s parent or legal guardian to do so, and the representations above apply to you as if you were that parent or guardian. You are responsible for the images you generate and the cards you order.
E. Intellectual Property — Customer Responsibility for Card Content
You bear sole responsibility for the intellectual-property content of the cards you create. The service generates cards based on the information and preferences you supply, including your selected template, your uploaded photograph, the team name and other team details you enter, any uploaded logo or brand mark you provide, and your election (where offered) of whether to include team-logo imagery. Because team names you supply may match real professional, collegiate, club, or other branded organizations, the AI-generated output may visually resemble trademarks, logos, mascots, jerseys, color schemes, or other brand elements owned by third parties. It is your sole responsibility to determine, before you place an order, whether using such elements is permissible for your intended use. By placing an order you affirm that you have made that determination and that you accept full legal responsibility for any third-party intellectual-property claim arising from the resulting card — including without limitation claims of trademark infringement, copyright infringement, right-of-publicity violation, dilution, false endorsement, or unfair competition. Custom Cards is not a licensee of, affiliated with, sponsored by, or endorsed by any professional, collegiate, or amateur sports organization, and offers no representation as to the trademark status of any name you supply.
Custom Cards grants you a limited, non-exclusive, non-transferable license to use the resulting card for personal, non-commercial use only. Custom Cards and Blue Wave Development, LLC retain all rights in card templates, design elements, prompt structures, software, and the AI generation process. Nothing in these Terms transfers ownership of any third-party trademark or copyright.
F. Image Data Retention
Uploaded photos are deleted immediately after generation. Generated card images are retained in private storage indefinitely so they can be re-downloaded or reordered. You may request permanent deletion of your child’s generated card image at any time by replying to your order confirmation email. Custom Cards will action the request and maintain an internal record of the deletion. You are solely responsible for saving any downloaded image; Custom Cards is not responsible for loss of access to images for any reason.
G. Third-Party Data Sharing
Photos you upload are sent to third-party AI providers to make the card. Custom Cards transmits the uploaded photo, and images derived from it, to one or more third-party artificial-intelligence providers, which process it to generate the card, remove or extend backgrounds, and prepare it for print. These providers currently may include OpenAI, Google, Anthropic, FAL and Stability AI. The providers used may change from time to time as the service evolves, and not every provider is used for every card. Each provider handles the data under its own terms and privacy policy; Custom Cards has contracted with them not to use the images to train their models where that option is available, and is not liable for their handling beyond its contractual obligations.
Physical orders require sharing your card image and shipping address with a contracted print fulfillment partner for the purpose of producing and shipping your order. Custom Cards also uses Stripe (payments) and EasyPost (shipping), each subject to their own privacy policies.
H. No Refund Policy
All sales are final. Physical card replacements only for materially damaged or defective cards, reported within 14 days of delivery, at Custom Cards' sole discretion. Dissatisfaction with AI-generated results does not constitute grounds for a refund.
I. League Revenue Share — What Counts as Gross
Where a league, school or studio receives a share of sales made through its pages, that share is calculated on gross product sales only — the amount charged for the cards, packs and other products themselves, after any discount or promotion applied to those products.
Shipping and handling charges are excluded. Amounts charged to a customer for delivery are not part of gross product sales and are not eligible for revenue share. Sales tax and other government-imposed charges are likewise excluded.
Revenue share is calculated per order at the time the order is confirmed, and is paid out per payout round, net of refunds, chargebacks and cancelled orders. Where an order is refunded in whole or in part, the corresponding share is reversed. A league’s exact rate is the one recorded on its own agreement.
J. Who Decides Where a Child’s Card Appears
A parent or guardian’s decision about their own child’s card overrides every other decision, at any time. That includes a decision made earlier by a coach, by a league, or by the same parent at checkout. Changing it takes effect immediately for anything not already downloaded or printed.
A coach or team leader may authorise, in advance and on the record, that their team’s cards be shown on the team’s own page and in the league’s admin-only showcase. Where a family has not yet answered, that authorisation applies, so a team page is not empty while families are deciding. A coach may send a consent link inviting each family to answer for their own child, and a family’s answer replaces the coach’s.
A coach’s authorisation never makes a card public. It reaches the team page — which is reachable only by its link and is not listed by search engines — and the league showcase, which requires a league administrator to be signed in. It does not place a card on a public profile, does not make it findable by search, and does not permit its use in marketing. Those remain the family’s own choices, made on their own account.
A family that has declined is never shown, whatever anyone else has set. Silence is not agreement for anything beyond the two surfaces named above.
K. Governing Law and Dispute Resolution
Governed by the laws of the State of California. All disputes resolved exclusively by binding individual arbitration under AAA rules. Class actions and jury trials are waived.
L. Modifications
Custom Cards reserves the right to modify these Terms at any time. Continued use constitutes acceptance.

