Questions and answers
Everything people ask us
Pick who you are, or narrow it to one topic. Can’t find your question? Ask us.
Showing Legal questions. Show all
Leagues
We’re a nonprofit. Is a for-profit partner a problem?
Nonprofits work with vendors all the time. The terms are written down in a signed agreement.
Are we commercializing the kids?
No. No player has to take part, no player is paid to promote anything, and no one’s spot on a team depends on buying.
Is this even allowed under our rules?
Leagues already work with outside photographers to sell team photos. Cards are the same kind of optional keepsake. We’ll walk your board through your governing body’s rules.
“Can you use our name and logo?”
Only what you approve, and only for your league’s cards and pages. When you sign, you choose exactly what we may use: name, logo, colors. It stops when the agreement ends.
“What about pro team logos?”
Cards carry your league’s own name and marks. We use NFL, NFL FLAG, college or sponsor marks only with written permission from their owner.
“Do we have to use only you?”
Only if you choose to. Exclusivity is an option in the agreement, not a requirement, and it’s off unless you ask for it. If you include it, it covers custom trading cards only, while the agreement is in effect, including between seasons. Team photos, photo packages and other merchandise are never affected, and any card deal you already have when you sign is excluded until it ends.
“Who’s the seller? Do we deal with sales tax?”
We are the seller. Card Genie sells to families, collects and files sales tax, and handles refunds. Your league’s share arrives in its own Stripe account.
“Is it tax-deductible for parents?”
No. Parents are buying a keepsake, not making a donation.
“What are we signing? Can we get out?”
A free partnership agreement with no minimums. It renews each year for the same season. You can turn off renewal at any time, in your portal or by email, and it ends when the current season ends. You get a signed PDF for your records.
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.
Schools
We’re a nonprofit. Is a for-profit partner a problem?
Nonprofits work with vendors all the time. The terms are written down in a signed agreement.
Are we commercializing the kids?
No. No student has to take part, no student is paid to promote anything, and no one’s spot on a team depends on buying.
Is this even allowed under our rules?
Schools already work with outside photographers to sell picture-day photos. Cards are the same kind of optional keepsake. We’ll walk your board through any rules that apply.
“Can you use our name and logo?”
Only what you approve, and only for your school’s cards and pages. When you sign, you choose exactly what we may use: name, logo, colors. It stops when the agreement ends.
“What about pro team logos?”
Cards carry your school’s own name and marks. We use NFL, NFL FLAG, college or sponsor marks only with written permission from their owner.
“Do we have to use only you?”
Only if you choose to. Exclusivity is an option in the agreement, not a requirement, and it’s off unless you ask for it. If you include it, it covers custom trading cards only, while the agreement is in effect, including between seasons. Team photos, photo packages and other merchandise are never affected, and any card deal you already have when you sign is excluded until it ends.
“Who’s the seller? Do we deal with sales tax?”
We are the seller. Card Genie sells to families, collects and files sales tax, and handles refunds. Your school’s share arrives in its own Stripe account.
“Is it tax-deductible for parents?”
No. Parents are buying a keepsake, not making a donation.
“What are we signing? Can we get out?”
A free partnership agreement with no minimums. It renews each year for the same season. You can turn off renewal at any time, in your portal or by email, and it ends when the current season ends. You get a signed PDF for your records.
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.
Studios
Are we commercializing our students?
No. No student has to take part, no student is paid to promote anything, and no one’s place in class depends on buying.
Is this even allowed under our rules?
Studios already work with photographers for class photos. Cards are the same kind of optional keepsake. We’ll walk you through anything your affiliation requires.
“Can you use our name and logo?”
Only what you approve, and only for your studio’s cards and pages. When you sign, you choose exactly what we may use: name, logo, colors. It stops when the agreement ends.
“What about pro team logos?”
Cards carry your studio’s own name and marks. We use NFL, NFL FLAG, college or sponsor marks only with written permission from their owner.
“Do we have to use only you?”
Only if you choose to. Exclusivity is an option in the agreement, not a requirement, and it’s off unless you ask for it. If you include it, it covers custom trading cards only, while the agreement is in effect, including between seasons. Team photos, photo packages and other merchandise are never affected, and any card deal you already have when you sign is excluded until it ends.
“Who’s the seller? Do we deal with sales tax?”
We are the seller. Card Genie sells to families, collects and files sales tax, and handles refunds. Your studio’s share arrives in its own Stripe account.
“Is it tax-deductible for parents?”
No. Parents are buying a keepsake, not making a donation.
“What are we signing? Can we get out?”
A free partnership agreement with no minimums. It renews each year for the same season. You can turn off renewal at any time, in your portal or by email, and it ends when the current season ends. You get a signed PDF for your records.
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.
Coaches
“What about pro team logos?”
Cards carry your league’s own name and marks. We use NFL, NFL FLAG, college or sponsor marks only with written permission from their owner.
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.
Families
“Is it tax-deductible for parents?”
No. Parents are buying a keepsake, not making a donation.
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.
Photographers
“Who are you, legally?”
Card Genie is run by Blue Wave Development, LLC, based in Los Angeles.

